10 Logos That You Didn't Know Have Hidden Meaning

Looking for some logo design inspiration? Look no further than these 10 simple yet ingenious logos of big brands that carry hidden meanings in their design. Make sure you look closely enough.

1) Amazon

At the first glance, it looks like a neat set of wordings with a smiley face beneath. But if you look closely enough, it is an arrow pointing from the a to z, representing the fact that Amazon provides a variety of items for sale from a to z. 

2) Apple

Many would have guessed that it looks like something to do with the story of Adam & Eve. You're close! It actually represents the forbidden fruit from the 'Tree of Knowledge'.

3) Adidas

Think Adidas' logo looks like a mountain? It is a mountain indeed. In the 90s, they decided to slant the stripes so that it would represent a mountain, which stands for obstacles people need to overcome.

4) FedEx

One of the Ingenious Logos created. Did you see an arrow in between of the spaces of the letter E and X? This arrow represents the company's forward-thinking ways and outlook towards the future.

5) Google

Ever notice how the Google logo has four primary colors in a row then it's broken by a secondary color? This was entirely intentional. Google wanted to show that they don't play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.

6) Mercedes-Benz

The Tri-star is representative of Mercedes' dominance in quality and style over land, sea and air. A confident logo it is. 

7) Volkswagen

You'll likely to notice the V and W within Volkswagen's logo. Volks, in German, means people, while 'Wagen' means car. So It's the car for the people!


8) BMW

If you didn't know, BMW has a history in aviation and that how its logo actually stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through.

9) Toyota

The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology

10) Pepsi

In 2008, Pepsi spent $1 million to come up with the new logo (the one on your right), let alone millions more to re-brand everything. When Arnell's document (the logo designer) was leaked, it was read that the new logo of Pepsi is some kind of Da Vinci Code which draws on Feng Shui, the Renaissance, the Earth's Geodynamo, the theory of relativity, the universe and more. What do you think?

Posted on May 18, 2015 and filed under Just For Fun.